At this point in time, if you’re the “Q4 is coming” type you’ll probably loose, or the very least be at the bottom of the barrel. Q4 (starting October 1) is supposed to be the time where you’re executing the plans you’ve been preparing for since Q2-Q3 If you can see the iceberg, you’ve already hit it, because it takes much longer to stir the ship. This of course depends on what your aims are. If you’re thinking small, then you’ll probably be doing something small.