Don’t force it. Let it come to you. I had a name in my head for my business for years but wasn't 100% sold on it. Then I found out it was taken. So, that opened my mind to something else. One day, a name randomly came to me, and I went for it. The flip side: if you do chose something common, just make sure you're the only one in your local area that has it. I helped my client appear on the top of Google because she's the only Cadence Bookkeeping in the LA region.