Sometimes, they absolutely look at follower count and I agree, if that’s the main criteria, then be transparent about it. But also - I think a lot of companies look more at engagement. They look if people are commenting, liking, and sharing from your profile. They want to see that you have relationships that will translate into business for them. Specifically for book boxes, they will look at the content you post, so if you post photos of books versus only content pushed out from PR companies.