My advice for any artist is to build everything you THINK the label will do for you on your own, before signing a record deal. Even if they reach out to you. This goes for majors especially, but also for indie labels. Going in with leverage and momentum isn’t only about getting a better “split”, it helps secure a place on their radar so they will actually put some time and money into you. This isn’t always the case, but very often artists look at signing the deal as the “I made it” moment…