...Unless ofc you want your audience to think you used ChatCPT - in which case stay dry, detached, and DEFO write what everyone else is writing. Writing blog articles that only *you* could have written makes your content more engaging, more entertaining, and more memorable. In my experience, it also allows you to deep dive into levels of specificity that massively help you rank higher and more often in Google searches. To embrace the clichéest of clichés - put your self in your writing.