Here is why you need to property wash your face in the morning with a gentle cleanser: - Our cell turnover process happens when we sleep, we produce tons of dead skin cells while sleeping. - Your face touches your hair, pillow, beddings when you sleep. - Some of us sweat/ drool while sleeping and that touches your face. - Your bfs, husband, pets whoever you sleep next too. Wash that off in the morning besties! - If you use retinol or AHAs, this needs to also be wash off in the morning.