Here are 5 CULTURAL CURRENTS AND PATTERNS OF BEHAVIOR IN COMMUNICATIONS AND MARKETING that brands can't ignore and that I use to help educate and sell through Creator led ideas and programs. Maybe they can help you too! 1) Amazon and NBA earn most media value from TikTok creators, the report shows https://www.mediapost.com/publications/article/398117/tiktok-report-finds-amazon-nba-earn-most-media-va.html