Traffic (Ads, content, etc) ⬇️ Free Product (Lead Magnet) ⬇️ VSL (Training + Pitch) ⬇️ Low Ticket Product (Pays for adds) ⬇️ Retainer Upsell (Recurring Revenue) ⬇️ Upsell to High Ticket (Scale) Congrats, you just saved $5000 on a mastermind.