Try as hard as you want to overcomplicate it, but there's only four possible sources of leads: Direct outreach Content marketing Referrals and affiliates Paid ads Branding is the glue that connects each effort to the other, and the force multiplier. If you aren’t easily getting the business you want from one method alone, branding is most likely among the highest ROI investments you can make. After that, make a plan for each of the four categories and execute.