It’s hard to understate the difficulty of the v1 launch of a consumer hardware co. It’s also amplified when the founders have raised a lot of capital because their sales expectations are unattainable. I see a ton of new HW startups coming out. A few counterintuitive recommendations…🧵

串文

2024-08-12 22:21

讚

回覆

轉發

作者

Will Ahmed
willahmed

粉絲

串文

41+

讚

回覆

轉發

24小時粉絲增長

無資料

互動率

(讚 + 回覆 + 轉發) / 粉絲數

NaN%

回覆 (BETA)

最先回覆的內容
發文後	用戶	內容
幾秒內	Will Ahmed willahmed	Target a small market for v1, not a large market. You need a small number of people to love your product and this will earn you the right to build a v2. In the case of Whoop, we started with pro athletes who were willing to put up with our v1’s short battery life and flaky Bluetooth connections because they so desperately needed Sleep and Recovery data. A broad consumer base would have rejected it.