If anyone tells you that posting on social media consistently is a piece of cake… They're lying to you 🤯 ↳ They already have experience with content creation elsewhere. ↳ They have an in-house team or are outsourcing most of the work. ↳ It has become a part of their routine. ↳ They understand their audience on social media inside and out, knowing exactly what to say to get the results they want. Content ideas have become predictable.