A luxury service is high touch, expensive, exclusive, personalized, consistent each and every time, and in high demand.

It depends on your definition of luxury. I coach a lot of photographers who want to transition into the luxury space, and they all have different versions of luxury. Generalising to answer the question but, luxury is not just about expensive things. Luxury it’s a feeling and sense of status and you need to do a lot more things in your biz than simply photograph nice things to work with (genuinely) luxury clients. Hope that helps!