Honestly they have been on a rise since London 2012. With a small dip in Rio and Tokyo (not the Japanese's fault). Now the upward trajectory has been definitely found again. F.e. in my home country all sports with Dutch competitor will be livestream through the national broadcaster's website. Where in Tokyo only the big events would be streamed. Small steps will get us there! I'm going to celebrate every single one and not think about how it could've been a bigger one.