The #1 lesson I learned about building a high quality clientele as a hair stylist is: Instead of selling a SERVICE, you have to sell yourself as the SOLUTION to your ideal clients PROBLEM. Ex: If you're a Silk Press Specialist, instead of sharing the "latest" Silk Press before & after you did... Share how your client's hair reverts BACK to it's natural curl because you don't cause heat damage during your Silk Press Sessions