How YOU can use Barbie’s billion dollar marketing strategy! Barbie is using a strategy called the “Mere Exposure Effect”. Which states that the more often we see something, the more likely we are to prefer it. And how have they implemented this strategy? Through collaborations! They made collabs with XBOX, Nyx, Coldstone, Architectural digest, Burger King, Crocs, Krispy Kreme and UNO - making the impression that Barbie is everywhere.