Misconceptions Surrounding Zobo Drink… One primary reason for the underestimation of Zobo drink stems from its perceived simplicity and traditional roots. In a world with trendy, exotic beverages, Zobo may seem outdated to some. Additionally, the lack of extensive marketing and promotion compared to other drinks further contributes to its underappreciation. Moreover, misconceptions about its taste and appearance may dissuade individuals from giving it a chance, despite its nutritional value.