HOW TO PICK fonts FOR YOUR BUSINESS 1. Choose between Serif (if you're a snob) & Sans Serif (if you're a bit more relaxed). 2. Go on Google Fonts: pick 1 typeface, multiple weights (i.e. Merriweather) 3. Use 3 weights: Bold (emphasis), Regular (text), Light (less critical). 3.1 If you still struggle, use 2 weights only: Bold/Regular or Bold/Light. 3.2 Advanced user? Try italics! 4. Hire me when you get some money. 5. Profit! Almost forgot: *For broke, inexperienced entrepreneurs.