I know people love to complain about Instagram reach (mine also sucks) but my direct sales have also been quite bad. I sent out an email to my subs (~3.5k people) for an actually, really good sale, and I got 4 orders. Like are people not buying things these days? I’m confused because my wholesale is absolutely popping off??? Wholesale is great and keeping me afloat, but naturally I care most about my direct relationship w my consumers…. So what gives??