@mosseri says hashtags do zero for your visibility (with a flippant little chuckle—SIR HOW DARE YOU). Here’s what using a good hashtag or three WILL do: 1. Help people who are searching for your content find it when they search specific terms (and depending on the size of prevalence of the hashtag, also maybe not!) 2. Show your content to people who follow that hashtag (maybe) My advice, don’t spend a lot of effort on your hashtag strategy. Use them or don’t! ✌️ It (almost) doesn’t matter.