🟡 like many founders today, she’s an accomplished go-getter who knows how to use social and would usually put off this strategic process until later down the road when she was near burnout or discouraged ⬇️ about her results 🟡 but once we got into creating her brand voice, mission & vision, & identifying her audience, she felt more peace about executing the idea God gave her; she now had a starting place ⬇️