I think the biggest breakthrough as a creator is realizing, “What value am I bringing to the table?” When brands reach out these days, many of them feel like they are doing us a favor by giving something tiny for free and then expect us to run ads, create story videos, and more. For example, one brand offers a $5 jewelry necklace, and another offers a $30 outfit. The fact that brands think creators can't do it all by themselves is just funny.