I had the honor to speak at MozCon and the fine folks at @moz_hq just released my talk to the public. The focus is on how industry pages are not what you think. Encouraging marcom folks to set down your keyword and SEO tools and focus in deep on the audience, their culture, their language. I'd be grateful if you give it a watch/listen, share it and let me know if it helps you! https://moz.com/learn/seo/rethink-your-industry-pages