30 years as an entrepreneur this year. A few things I can share as definitives. - Never do business with people who say “It’s just business” - Always prototype your idea, multiple rounds. - Feedback is the greatest gift you’ll receive, get your ego out of the conversation. - Passion & Purpose first, Profit will come but getting to it will require the prior two. Non negotiable. - Benefit people, planet, and place from day 1. - Pick your partners based on trust, not trust funds.