I remember a couple of years ago, just before the back-to-school rush, I was working with a local hair salon owner, Sarah. She was feeling stressed because her appointment book wasn’t as full as she hoped it would be. She knew the back-to-school season should be a goldmine, but for some reason, her chairs weren’t booked solid. I sat down with Sarah and we brainstormed a couple of strategies. Here’s what we came up with: 1. Run Targeted Ads: 2. Data Reactivation: