Here are 3 strategies I use to gain attention as a small business owner/freelancer on social media: ↳ Focus on the first line/hook. Make sure it sparks curiosity. ↳ Stick to a proven structure so each post hits home. My favorite is the P-A-S framework (Problem - Agitation - Solution) for persuasive copy. ↳ Get a second opinion. I ask my hubby to sense check every post. If it doesn’t get his thumbs-up, I don’t post it. (He’s not a professional writer, btw)