If you’re a fitness coach without a lot of clients, don’t feel bad. It’s incredibly hard for people to understand the value you provide when they’re used to $30 supplements and $20 books. You are a human that sells your problem solving skills. You have to lean into that more. You’re a professional service and a companion. Supplements and books do not talk, care, or make sense half the time. If you’re a good coach, you do, and that’s what gets people to finally stop buying the bs.