free tips = teaser paid product = the real deal We so often hear how we should provide educational and save-able content to our viewers. While that’s true, you should use that free educational content as a tool to tease and intrigue people for your product, providing them useful general information while keeping the details in the paid version. If you give them everything for free, what reason would they have to buy from you?

Alter my mindset. The old way is not the way so to unlearn in order to relearn.

ALWAYS focus on SEO. You can use AI BUT don't solely rely on it as human touch is important