"My friends are going to laugh at my business idea." "They're going to make fun of my content." "What if I send someone a message and they ghost me?" "Nobody is going to buy my coaching." We all make up 'valid' excuses as why we can't take action on certain things in our lives. Anyone who says otherwise is lying. "I'll do this later when (x)." "I can't do this now because (y)." "It's easier for them because they are (z)."