1. Elevator pitch. Have an elevator pitch to explain the general premise of your game. As an example we are developing an Andor themed game. Effectively the pitch is rogues, scoundrels, outcasts coerced by an oppressive regime into uniting in rebellion against their oppressor. Star Wars/space espionage with no lightsabers. Tropes/tv shows/movies are short hand in our group for the idea. We encapsulate the idea into a short hand to make sure ppl buy in. Does your group do this step?