How do I get my audience to engage? One rule I always follow: Keep it clear. How to do it: Imagine your audience is 5 years old. Explaining to a 30 year old what the internet is: A global network that connects millions of private, public, and government networks worldwide. To a 5 year old: It’s a big web that lets computers talk to each other all over the world. Now you see: • No jargon • Same meaning • Straightforward Want your audience to get it? Make it clear. SIMPLE