One consistent misunderstanding I see in the salon industry, in the context of business education, is confusing branding and brand. As one who’s been in the brand development lane for decades, it frustrates me because it skips the most important part, brand story, which is the foundation of every decision you make, including your branding (brand identity). This is a brand 101 thing. Every global brand you love started with a brand story, not a logo or aesthetic. Ask me anything. Ily. 🧑🏻‍💻🖤