I used to think that if I made logical, well thought-out decisions in my business, everything would work out and I would experience success. Make “smart” decisions. Analyze the pros and cons. Follow a proven framework. Except, something would happen where I would do all these things, and the decision still wouldn’t feel right. For no “logical” reason I could pinpoint, but somehow I just knew I didn’t feel excited or lit up by it. 2/