1. Design A Clear Offer Doc Your Offer must have 4 core components: → Promise → Plan → Price → Why Now (this is crucial!) People don’t act unless there are consequences. They don’t act today because they know you’re going to be there tomorrow. By adding authentic scarcity and urgency to your Offer you give them a reason to move now. A lot of coaches struggle because they subconsciously communicated to their audience that not taking action is fine.