You can make pretty much any modern camera look like any camera these days. But who really wants to work that hard? Haha. Sometimes I’m okay with tweaking things endlessly to get to where I want it, but most of the time I just want it to look a certain way so I don’t have to tweak it endlessly to get there. And different cameras offer different starting points that can more align with the users intent.

Cuz I’m a retro nerd 😭 why I shoot with the Zf

Any other camera got in-camera raw conversion feature just like Fujifilm has? no? i chose Fujifilm coz of it. it helps me a lot with my current workflow and its FUN to use!

I shoot other brands because of the way the camera looks, feels in my hand, ui, and shutter sound.

Fujis marketshare is like 2%. People do choose Sony.

Your assumption is that colour science is the reason people choose a camera brand. If you do the research you’ll find it’s nowhere near the top of the list.

Cause I think color science matters plus a butt load of other things that sony doesnt offer.

Ergonomics

Personality. Not fitting in with the status quo. It’s ok to be different and stand out. It’s age old question of if 100 people jumped off a cliff, whose funeral are you going to? Or something like that lol.

As a professional photographer and someone who knows about 50 other photograpers personally, I have NEVER heard that the color was the reason for anyone to buy any camera. It's resolution, price, convenience (already owning lenses), ability to make photos and filming, using the same brand as friends, sturdiness, function. All digital cameras for the last 15 years have good enough colors.