Value is subjective. Insight is not. “Value content” doesn’t mean anything more than the arbitrary and subjective value that someone places on it. “Insight content” stands on its own two legs. It makes a statement based on a data point, an experience, a moment in time. We can argue all day about whether we agree with the value someone places on content, but insights are less refutable. You can certainly disagree with an insight, but it is a flag planted in the ground.