She nods, eyes glazed. "Fifteenth today. They all say the same thing - 'We've already chosen our vendor.'" The scene played out across your sales floor like a grim ballet. Dozens of reps, hundreds of calls, endless rejections. Your cold outreach strategy is on life support. And you're currently 100% below your revenue target for the year. Remember when cold calls and emails were the lifeblood of B2B sales? Those days are GONE.

Branding over everything