Molson Coors isn't just dropping DEI policies out of nowhere. The Coors family has deep roots in funding conservative causes, like Project 2025, a Heritage Foundation plan aiming to gut DEI initiatives across the board. Joseph Coors helped found the Heritage Foundation, and his family still bankrolls it. So, this move isn’t just about “welcoming all employees”... it’s about pushing a far-right agenda that’s been decades in the making.