Great post on the end of “we don’t want to ruin the surprise” era of film marketing. There’s an argument to be made for indiefilmmakers to tease out content while production is actually happening to start generating attention and building an audience early. https://www.linkedin.com/posts/karl-king-99b292157_how-do-you-market-a-film-i-know-many-dont-activity-7237015616769982464-MZm0