Labels tend to ask for "impressive" footage of the artist in question playing it live for promotion. Whereas this may not always be available, some get a bit creative. In a world full of well polished turds, sometimes you're better of joining team-bullshit than to stick with team-reality. This doesn't fit too well my my sense of integrity, yet marketing is what it is and sadly an inevitable part of getting yourself out there. Wish it wasn't.