To start an online business, do you really need to invest in paid ads ? Short answer: Depends on your goals You can definitely do everything organically. But it will be much faster if you invest in paid ads because you are bringing your ideal clients straight to your doorstep. I am not talking $500, $1000 per month, just $5 per day. Just so you can have room for testing and finding out your own secret formula for paid ads targeting ASAP.