The “PR relationship” speculation from the beginning has been insane to me, because neither of them needed a profile boost. Taylor is Taylor, but Travis was coming off of a Super Bowl win - with more attention than normal because he played his brother. Their podcast was popular, & Jason Kelce’s Amazon doc had just come out and the general public was falling in love with their family. Neither of them needed this attention, & even if they did, they wouldn’t have needed to fake it for a year.