At first, if models participated in social media in a way deemed "too personal" then it was looked down upon You can ask Coco Rocha all about how the industry was starting to blackball her, despite being insanely talented & wise Fast forward to now, you almost have to make yourself famous first before an agency or big brand will even look at you... You must provide your social media accounts to apply for castings/auditions & that enhances the "make or break" judgments Was it worth it?