“We’ve never been able to get outbound to work for us and I’m STRESSED because we rely 100% on Inbound, which has dipped by 50%.” One of my clients pointed out a common hidden problem for B2B businesses that rely on inbound leads... If you can’t find a predictable means to get in front of your target buyer, you are running your business on hope. I’m a prime example of this:

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2024-09-05 12:49

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Luke Shalom
lukeshalom_

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幾秒內	Luke Shalom lukeshalom_	2 years ago when I started posting on LinkedIn, I believed I could run my entire business on inbound leads. “They have the highest buyer intent!” I told myself. Meanwhile: My numbers showed a different story over the last 2 years: Month 1-6: 5-10 inbound leads a month Month 6-12: 5-10 inbound leads a month Then LinkedIn changed its algorithm overnight. And since January 2024, we saw a gradual decline in inbound: Month 1-6: 5-10 inbound leads a month Month 6-9: 3-5 inbound leads a month