I started my business exactly 4 years ago with a gift for storytelling and a high tolerance for creating cringey videos I worried about what my old BBC colleagues would say I worried about what my author friends would say I worried about what the mums at school would say I worried and I made the cringey videos anyway 500 clients and £400k later, I'm glad I did Your business isn't for your friends, family, or Mary down the road. So stop letting them censor what you really want to say