Evergreen content = the little black dress of your wardrobe Timely = the latest trend Just as staples and trends play a role in the fashion eco system, evergreen and timely content play a role in the content you create. Both types of content serve a purpose: -Evergreen builds your foundation and showcases your expertise -Timely allows you to approach what you do in a different way and can spark engagement The key is knowing when to use each and how to balance them in your content strategy!