In sales and marketing you're taught to offer solutions to problems and frustrations so a lot of that content focuses on the negative. In parenting, I've seen a lot of influencers and 'mummy bloggers' talking about the negative sides, the frustrating side of parenting. I think they think it makes them seem more relatable and they haven't got all their sh*t together. I think people are scared to admit they've had an amazing day or their kids have behaved well in case they're labelled smug.