Optimise your account and attract your ideal audience by having the following: 💥 A clear, concise bio Add your name for a personal touch - especially as a faceless account, this helps build trust. 💥 Story slides Regular stories tell your audience that you care about showing up for them and that you're active and reliable on social media. 💥 Highlights Relevant highlights that showcase your offer(s), client results and who you are. Make your best stories easily accessible!