Despite Threads and Bluesky's user growth and Elon Musk's behavior, publishers and brands aren't committing to X alternatives - yet. 🧵 [1/3] The Financial Times' head of social media and development told me that it's "keeping an eye" on Threads and Bluesky's performance "before investing more resources", and that the FT thinks it's important to maintain a presence on X because "a large number of FT readers use it regularly and it remains the platform where our journalism gets shared the most.”

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2024-09-06 10:23

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Jack Benjamin
jackcarterbenjamin

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幾秒內	Jack Benjamin jackcarterbenjamin	One representative from a UK publishing trade body added that, in general, publishers’ audience development teams are most concerned about “where the audiences are for them”, even if that means remaining on X for now. However, it is a topic that is “under constant review”, given X’s reduced global scale and the actions of Musk. [2/3]
2 小時內	Adolfo Esquivel Sellers adolfoesellers	Real question, how many real people follow them on X? I have not posted on X and recently looked at an old account and i have hundreds of followers.
3 小時內	Sean Maynard seanmaynard	as the audience fragments surely they want to be in more places than ever before to maximise readership?!
3 小時內	John Jensen john_on_mars	You may recall that the Financial Times was the one who ran a pretty awful piece called "We tried to run a social media site and it was awful" It was about them trying to do a Mastodon instance and then doing it wrong. They seem to have not understood that they could do an instance that was for only and specifically their staff, and they would not have any greater liability than they do currently with their staff. It would communicate with the rest of the fediverse. Musk fans maybe.