For example when it comes to wide billowy pants most people in the western sphere will name Needles. But Hare, United Tokyo, and Monkey Time all offer that kind of silhouette AND due to there position in the market have more options than Needles. Premium brands are usually used as an addition in Japan NOT basis of the wardrobe. It’s literally the reason UNIQLO exists. (In order Hare, United Tokyo, Monkey Time)

I was shown so many great brands that I wasn’t aware of but I also surprised a lot of people in Japan because they were shocked I was aware of certain brands. (I think I was head to toe Engineered Garments with Flower Mountain sneakers on)

KidIll, H.Naoto, Acoud by Chanu, Civarize, Niisai, Hizumi, Tokkou, etc.