@cetaphil made beauty/skincare creator Katie Fang the face of its newest product line. 🧴 As a first for the brand, the collection is set to be the biggest in terms of potential reach, investment, and sales. In the newsletter, I highlight key insights and takeaways from the partnership and why we will continue to see creators, rather than celebrities, at the helm of new product launches. Read: https://lindseygamble.beehiiv.com/p/cetaphil-makes-a-creator-the-star-of-its-newest-product-line